Visual Identity, User Engagement & Strategic Design
My Role
Graphic Designer
Team
Operation Team
Marketing Team
Programming Team
Development Team
Tech Team
Year
May 2024 - Oct 2024
Tools
Adobe Creative Suites
Canva
WordPress
Slack
Client
Intro
As the designer for GTMF 2024, the project developed comprehensive visual assets, including stakeholder promotional materials, targeted online advertisements, and artist posters. These efforts significantly enhanced brand exposure, expanded online reach, and increased user engagement, contributing to the festival's overall success.
What is GTMF 2024?
The Global Toronto Music Festival (GTMF) 2024, organized by Small World Music, is a fusion of the Small World Music Festival and the Global Toronto Conference and Showcases. This year's festival comprises three main components: the Music Festival, Conference, and Ticketed Shows.
Design Contributions
Developed cohesive visual assets for GTMF 2024, including stakeholder materials, online ads, and artist posters, significantly enhancing brand visibility and user engagement.
Outcome
The project delivered a cohesive visual identity for GTMF 2024, resulting in a 710% increase in Instagram reach, 260K online views, enhanced stakeholder visibility, and improved user engagement through strategic design and promotion.
Impact
Enhanced Bureau du Québec à Toronto's visibility among festival attendees and online audiences through strategic advertising, improving artist profiles, festival attendance, user engagement.
Development of a Promotional Visual Identity for Key Stakeholders: Bureau du Québec à Toronto
Developed impactful promotional materials for the Bureau du Québec à Toronto, including logos, banners, and flags. These assets enhanced visibility to over 260,000 online viewers and 500+ on-site attendees, boosting the brand's exposure among key stakeholders.
Quebec Groove Promotional Material Design
Bureau du Québec à Toronto is the major funder of the GTMF 2024. Therefore, this project needed to create a logo "Quebec Groove," a flag, and a pop-up banner to support and promote Québec artists.
The Québec Groove logo features “Québec” in the title case, with bold, uppercase "GROOVE" symbolizing music's vibrant, rhythmic nature. The intertwined double “O”s represent unity, collaboration (Québec Blue and GTMF Purple), and the fusion of diverse musical genres, highlighting the festival’s aim to connect people through the power of music.
Online Advertisements
Designed five distinct ads for our media partner, Exclaim! and the Meta platform: one leaderboard, one conference ad, two ticketed show ads, and one lineup artist poster. These targeted ads accounted for 41.5% of total views, increasing Instagram reach by 710% and contributing to 260,000 views on the account from September to October 2024.
Showcasing Artist Posters
Designed 22 promotional posters featuring individual and group artists for GTMF 2024. This initiative increased brand visibility by 80% and engagement from non-followers by 50% on Instagram.
